MEDIA ARTICLES

Father and Son

08 June, 2011

I have to share this rather personal photo with you. It’s a picture of my 8 year old boy, Emias, watching me launch the product after 7 years of work. It’s was taken by my sister. All the people at launch are actually standing behind him so it appears we’re in an empty room alone together. He was 1 year old when I turned his room into a brewery and he moved into his parents room. He’s seen me labouring away at this his whole life. He asked if he could take the day off school and we let him and was blown away by the TV cameras and power point presentation and the whole event. Why I love it is because if I die tomorrow, I would have at the least planted the seed in his mind that perhaps he should follow his dreams, whatever they may be and no matter how hard they may be to follow. I will have done my job. He was so proud he kept coming up after and hugging my leg and staring up at me. When I saw this photo I realised he was really soaking everything up and so I just love the shot. So I hope you don’t mind if I slip this in here…it was indeed a milestone moment for me…….and hopefully for him too, time will tell…...

Launch photos from April 8th

28 April, 2011

Finally, this doesn't have to be a secret anymore......

Launch photos from April 8th

28 April, 2011

That's better than being at work.....

Launch photos from April 8th

28 April, 2011

Anders the MC

Launch photos from April 8th

28 April, 2011

TV3 on the spot

Update - Day 4 after launch

14 April, 2011

Hi everyone. Since launch we've had hundreds of emails from around the world. Offers for distribution and wanting to buy. Twitter is going off. I will put answers to questions in FAQ so have a look there next week. I will also answer all emails, please be patient. Thanks for the support, especially all those putting our video on their sites. CHEERS! Ian

Hard at it

01 April, 2011

Funny how we have no problem finding volunteers for beer tastings!

Beer Tasters

01 April, 2011

Some of the tasters who have assessed our beers against famous brands

Check out my beer

01 April, 2011

Hows this for clear beer after 7 days.

Launch Party

31 March, 2011

No hangovers here... just happy beer thinkers
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